For the ninth consecutive yr, Particular Olympics capitalized on the Tremendous Bowl media surroundings to kick off one other thrilling yr and promote the group’s mission, 2022 USA Video games in Orlando, 2022 Unified Cup in Detroit, 2023 World Video games in Berlin and Sport, Management, Training and Well being programming throughout six days of activation.
This yr’s supporters had been paired-up for Unified interviews with the actual stars of the media excursions, Particular Olympics athletes. Our athletes—Stephanie Ching, Daniel Fundora, Justin Hunsinger, DJ Johnson, and Renee Manfredi—had been as soon as once more wanting to share their experiences and unfold the phrase concerning the optimistic impression the group has on their on a regular basis lives, together with how they proceed to navigate the pandemic, sustain with their coaching schedules, and their dedication to main wholesome existence.
Regardless of a difficult hybrid Radio Row surroundings, Particular Olympics was in a position to efficiently constitution new waters alongside companions like WWE and NFL Basis, and the rising FanSided relationship.
Notable accomplishments of this yr’s Radio Row embody, however will not be restricted to:
- Secured and facilitated over 50 interviews each nationally and internationally
- Executed practically all interviews in a Unified method to characteristic our athletes
- Particular Olympics partnered with a report of 10 celeb supporters together with Champion Ambassadors Mack Hollins (Miami Dolphins), celebrity triathlete Chris Nikic (Particular Olympics Florida), Montell Jordan (Musician and Minister), Drew McIntyre (WWE Famous person), Gracie Hunt (Miss Kansas USA), and group supporters, Elisabeth Rohm (Actress/Director), Emma Broyles (Miss America 2022), Kyle Freeland (Colorado Rockies Pitcher), and Large-E (WWE Famous person) in addition to Particular Olympics Unified Champion Faculties’® very personal Director of City Program Growth and NFL Legend, Ray Roberts
- Earned a possible attain of practically 1.2B (this implies we reached many customers a number of instances)
- This yr’s social content material amassed a possible attain of 408K, 6.6K reactions, 7.07K engagements and over 20K video views throughout all posts
- Offered assist to our companions WWE & NFL Basis plus our rising FanSided relationship
- Company assist from Allison+Companions & BCW
“Thanks a lot for asking Kelsey. To be sincere, I’m not actual huge on sports activities. Sports activities was one thing I used to be at all times ignored of, even in class. Any time I attempted to hitch in, I might mess up and the children would at all times offer you that sigh or scold or simply snicker, so I by no means actually bought into it. However then my mother talked about Particular Olympics and it was the one sport on the town for an grownup that has an mental developmental incapacity. And as hesitant as I used to be, what did I’ve to lose? So, we went and it was like strolling by way of a door right into a world filled with chance and alternative. I used to be welcomed for the primary time ever in my life. I used to be accepted as I used to be. I used to be embraced as I used to be. Individuals really stated, ‘It’s okay to simply be you.’”
Renee Manfredi, Particular Olympics Worldwide World Messenger on Fox Sports activities Radio “Hear in with KNN” (DC)
