Supporting the mission
On the racing facet, the partnership is about elevating funds and consciousness for Greatest Buddies. The group does that by racing – and, in fact, getting outcomes. That’s clearly the place we are available, supporting the group’s mission of inclusion by supporting their dietary wants on the bike.
“The group contacted us for endurance diet as a result of they wished entry to the very best merchandise accessible,” mentioned Mike Fogarty, Founder & CEO at First Endurance, of the partnership. “It’s match, as a result of a lot of the riders and employees on the Greatest Buddies group have already been utilizing the First Endurance line, but in addition as a result of we’re robust believers of their mission.”
As talked about above, these riders embody Danny Estevez, the 2021 USA Elite Street Race and Criterium Nationwide Champion, and Rubén Companioni, whose path to professional biking started in Cuba, concerned a defection in Canada, and ended with him on the Professional-Conti circuit.
Historical past with First Endurance
Rubén – who has claimed podiums and wins from Costa Rica to the Tour de Beauce, with Redlands and Utah in between – has been a First Endurance adherent since he first began racing exterior of Cuba.
“First Endurance was advisable to me after I arrived in 2012,” he informed us, crediting an LBS proprietor in Florida for the introduction. “Then, I began within the Jamis group and I noticed that every one the teammates used it.” Finally, we bought to know Rubén formally by a sponsorship with Holowesko in 2017.
Danny additionally turned a proponent of First Endurance early in his racing profession. Very early. “I used to be first launched to First Endurance after I was a junior again in 2007 at a Scorching Tubes Growth Biking group camp,” he informed us. He’s been a fan of the model ever since, crediting OptygenHP and Ultragen as two of his staples.
